Announcing a price increase

Canvass new orders. AEC Electronics Ltd 2 Princess Street, Sydney, Australia Telephone 7465 1 March 1997 Dear Sirs, We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been a number of changes in our product range. A number of improved models have been introduced. Our range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole. We have been affected like everyone else and some price increases have been unavoidable. We have not, however, increased our prices across the board. In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continue to be first class. We look forward to receiving your orders. Yours faithfully,		Useful phrases Line 1 We enclose our new catalogue and price list. Line 3 You will see that there have been a number of changes in our product range. Line 8 Some price increases have been unavoidable. Line 11 We can assure you that the quality of our consumer durables has been maintained at a high standard. Line 12 Our service will continue to be first class. Notes Para. 1 Announce the impending price increases and refer to the enclosures. Para. 2 Describe the changes in the product lines. Para. 3 Give the reason for the price increases and describe them. Para. 4 Stress that the high quality of your products and service is unchanged.
Comments  This is a reasoned announcement of a price increase. The impact is softened by telling the client that some lines are not affected and by stressing continued quality.	Alternative Phrases Line 1      We have completely redesigned our range of Line 3      washing machines. Line 4      . . . the prices of all our products . . . Line 4      ... we have maintained the high quality of our Line 9      consumer durables . .