Lion Cutlers pic 44
Don caster Road Sheffield
Yorkshire UK
Dear Sirs,
We are a chain of department stores in Manhattan and
have recently decided to stock a range of silver cutlery.
We believe that there is a possibility of reasonable
sales but we cannot count on this. Prices for the range will be considerably
higher than for our present lines and, in the circumstances, we do not feel
able to make purchases on our own account.
We would like to ask, therefore, whether you would be
willing to send us a trial delivery for sale on D/A terms. We would hope to
place firm orders once the demand for this cutlery has been ascertained.
We believe our proposal is a logical way to test the
market and hope that you will be willing to cooperate with us.
As to our financial standing, you can check this with
our bankers, the Manhattan Bank, New York.
Yours faithfully,
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Useful phrases
Line 3
We believe that there
is a possibility of reasonable sales but we cannot count on this.
Line 4
Prices for the range
will be considerably higher than for our present lines.
Line 5
We do not feel able to
make purchases on our own account.
Line 9
We believe our
proposal is a logical way to test the market and hope that you will be
willing to cooperate with us.
Line 11
As to our financial standing,
you can check this with our bankers.
Notes
Para. 1
Introduce yourself and
state the subject of the inquiry.
Para. 2
Give the background to
the inquiry.
Para. 3
Make the request and
hold out the prospect of larger orders.
Para. 4
Urge acceptance of the
proposal.
Para. 5
Support the letter
with the offer of bank references.
|
|
Comments
The letter is asking for a considerable concession,
backed up by fairly persuasive arguments. The retailer wants to test the
market without undertaking any financial risk.
|
Alternative phrases
Line 1 We
are the owners of. . .
Line 3 We
hope to have reasonable sales, but we cannot be sure of this.
Line 5 ...
we do not feel that we can place a firm order.
Line 6 Would
you be willing to send us ... ?
Line 7 ...
once we ascertain the demand for this cutlery.
Line 9 We
believe that this is the best way to test the market. . .
Line 11
Regarding our financial standing . . .
|
|
Requesting payment by documents against acceptance (D/A)
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