Greenham Industrial Estate
Birmingham
England
Telephone 5454M Fax 56742
Dear Sirs,
Thank you for your
letter of 10 October. We are surprised to hear that you consider our price
for tin plate sheets too high.
Much as we would like
to do business with you, we regret to say that we cannot entertain your
counter offer. The price we have quoted is quite realistic. We would point
out that we have received substantial orders from other sources at our level.
if you could improve
your offer, please let us know. Since supplies of this product are limited at
the moment, we would ask you to act quickly.
We assure you that any
further inquiries from you will receive our prompt attention.
Yours faithfully,
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Useful phrases
Line 1
We are surprised to
hear that you consider our price for . . . too high.
Line 4
The price we have
quoted is quite realistic.
Line 6
If you could improve
your offer, please let us know.
Line 6
Since supplies of this
product are limited at the moment, we would ask you to act quickly.
Notes
Para. 1
Identify the reference
and the product. Express your surprise at getting a counter offer.
Para. 2
Decline the counter offer
and say why you are doing so.
Para. 3
Leave the way open for
an improved offer and urge a prompt reply.
Para. 4
Do not close the door
on future business.
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Comments
The letter politely declines the counter offer and
states the reasons why. At the same time the letter keeps the negotiations
open by inviting an improved offer.
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Alternative
Phrases
Line 1 We
are surprised that you think that our price for . . . is too high.
Line 3 ...
we cannot consider your counter offer.
Line 4 Our
price is fair.
Line 4 ...
we have received large orders from other traders at our price.
Line 6 If
you could increase your offer . . .
Line 6 Since
supplies are short . . .
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