Declining a counter offer

Greenham Industrial Estate
Birmingham
England
Telephone 5454M Fax 56742
Dear Sirs,
Thank you for your letter of 10 October. We are surprised to hear that you consider our price for tin plate sheets too high.
Much as we would like to do business with you, we regret to say that we cannot entertain your counter offer. The price we have quoted is quite realistic. We would point out that we have received substantial orders from other sources at our level.
if you could improve your offer, please let us know. Since supplies of this product are limited at the moment, we would ask you to act quickly.
We assure you that any further inquiries from you will receive our prompt attention.
Yours faithfully,

Useful phrases
Line 1
We are surprised to hear that you consider our price for . . . too high.
Line 4
The price we have quoted is quite realistic.
Line 6
If you could improve your offer, please let us know.
Line 6
Since supplies of this product are limited at the moment, we would ask you to act quickly.
Notes
Para. 1
Identify the reference and the product. Express your surprise at getting a counter offer.
Para. 2
Decline the counter offer and say why you are doing so.
Para. 3
Leave the way open for an improved offer and urge a prompt reply.
Para. 4
Do not close the door on future business.


Comments
The letter politely declines the counter offer and states the reasons why. At the same time the letter keeps the negotiations open by inviting an improved offer.

Alternative Phrases
Line 1 We are surprised that you think that our price for . . . is too high.
Line 3 ... we cannot consider your counter offer.
Line 4 Our price is fair.
Line 4 ... we have received large orders from other traders at our price.
Line 6 If you could increase your offer . . .
Line 6 Since supplies are short . . .







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