Reply to a first inquiry

Ms. Sandra Jones The Leather Shop 9  Green Street Manchester England Dear Ms. Jones, Thank you for your enquiry of 16 July. We are pleased to hear that you are interested in our products. We are sending you a copy of our latest catalogues under separate cover, together with samples of some of the skins we regularly use in the manufacture; of our products. I regret to say that we cannot send you the full range of samples. You can be assured, however, that such skins as crocodile and ostrich, not included in the swatch, are of the same high quality. Mrs. Angela Wane, our European Sales Manager, will be in the UK-next month and will be pleased to call on you. She will have with her a wide range of our products. When you see them, we think that you will agree that only the best quality materials are, used, and that the high standard of workmanship will appeal to the most discriminating buyer. We also manufacture a wide range of leather belts and gloves in which you may be interested. They are fully illustrated in our catalogue and are of the same high quality as our handbags. Mrs. Wane will be able to show you examples when she calls. We look forward to receiving an .order from you. Yours sincerely,		Useful I phrases Line 1 We are pleased to hear that you are interested in our products. Line 5 I regret to say that we cannot send you the full range of samples. Line 8 She will have with her a wide range of our products. Line 8 We think that you will agree that only the best quality materials are used, Line 9 The high standard of workmanship will appeal to the most discriminating buyer. Notes Para. 1 Make the reference clear and respond. Para. 2 State what action you are taking. Para. 3 Explain why you have not been able to meet the request in full. Para. 4 Add details of any follow- up action. Para. 5 Broaden the customer's interest, hoping to sell additional products.
Comments This is a concise, yet full, response to the enquiry. It demonstrates the efficiency and dynamism of the company's approach. The visit of a sales representative will almost certainly lead to a sale.	Alternative phrases Line 1      I refer to your Line 1      I am glad to . . . Line 5      I am sorry to . . . Line 5      I can assure you, however . . . Line 9      ... that we use the best quality materials. Line 10    . . . the most discerning . . .