Giving an opportunity to buy before a price increase

Imprimerie Petit 66 Rue du Port  Cherbourg France Telephone 38764 Fax 47389 Dear Sirs, Due to the rise in the world price of paper, from 1 April of next year, prices for our products are due to increase by 10% across the board. Since you are a valued customer of long standing, we wish to give you the opportunity to beat the price increases by ordering now at the current prices. In addition, we are willing to give you a discount of 5% on all orders of more than GB£20,000. We are aware that you do not have sufficient warehousing for large quantities of reserve stock. In the circumstances, we would be prepared to hold paper for you to be delivered at your convenience. There will be no charge for warehousing at this end. We believe that you will see the advantages of this arrangement, which will save you at least 15% on paper purchases in the coming year. We look forward to your early reply. Yours faithfully,		Useful phrases Line 1 Due to the rise in the world price of. . prices for our products are due to increase by . . . across the board. Line 3 . . . the opportunity to beat the price increases . . . Line 8 . . . to be delivered at your convenience. Line 9 There will be no charge for warehousing at this end. Line 11 We believe that you will see the advantages of this arrangement. Notes Para. 1 Announce the forthcoming price increase and the reason for it. Para. 2 Ask for an order. Para. 3 Give details of the incentives to order immediately.
Comments This is an attractive offer to the customer, who is offered the opportunity to save money on purchasing paper. The transaction would also help the vendor in that he would generate cash flow: The offer is presented in a way that will tempt the purchaser with the prospect of savings.	Alternative Phrases Line 1 Because of a rise .. . Line 1 ... prices of our products will increase . Line 3 As you are a valued customer . . . Line 7 We realize that you may not have . . . Line 8 If this is the case, . . . Line 11 We trust that you will see . . .