Explaining a price increase

Alpha Motorcycles pic 6 Birmingham Road Wolverhampton, UK Telephone 48378 Dayton Motorcycles Inc. 88 Farr Street Dallas, Texas USA Dear Sirs, I enclose our new price list, which will come into effect from the end of this month. You will see that we have increased our prices on most models. We have, however, refrained from doing so on some models of which we hold large stocks. We feel we should explain why we have increased our prices. We are paying 10% more for our raw materials than we were paying last year. Some of our subcontractors have raised their prices by as much as 15%. As you know, we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. We will not compromise that reputation because of rising costs. We have, therefore, decided to raise the price of some of our machines. We hope you will understand our position and look forward to your orders. Yours faithfully,		Useful phrases Line 1 . . . will come into effect from the end of this month. Line 3 We feel we should explain why we have increased our prices. Line 7 We take great pride in our … Line 7 We are jealous of the reputation for quality and dependability which we have achieved. Line 8 We will not compromise that reputation because of rising costs. Line 11 We hope you will understand our position Notes Para. 1 Refer to the enclosures. Para. 2 Discuss the price list. Para. 3 Give the reason for the price increases. Para. 4 Stress that quality and reliability will be maintained. Para. 5 Appeal to the client for understanding and ask for orders.
Comments The letter gives valid reasons for the increases and stresses the quality of the products.	Alternative phrases Line 1 ... that will apply from . . . Line 2 We have not done so on some models because we  hold large stocks. Line 8 We will not jeopardize . . .