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Canvass new orders.
AEC Electronics Ltd
2 Princess Street, Sydney, Australia
Telephone 7465
1 March 1997
Dear Sirs,
We enclose our new catalogue and price list. The
revised prices will apply from 1 April 1997.
You will see that there have been a number of changes
in our product range. A number of improved models have been introduced. Our
range of washing machines has been completely revamped. Many popular lines,
however, have been retained unchanged.
You will be aware that inflation is affecting
industry as a whole. We have been affected like everyone else and some price
increases have been unavoidable. We have not, however, increased our prices
across the board. In many cases, there is a small price increase, but in
others, none at all.
We can assure you that the quality of our consumer
durables has been maintained at a high standard and that our service will
continue to be first class.
We look forward to receiving your orders.
Yours faithfully,
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Useful phrases
Line 1
We enclose our new
catalogue and price list.
Line 3
You will see that
there have been a number of changes in our product range.
Line 8
Some price increases
have been unavoidable.
Line 11
We can assure you that
the quality of our consumer durables has been maintained at a high standard.
Line 12
Our service will
continue to be first class.
Notes
Para. 1
Announce the impending
price increases and refer to the enclosures.
Para. 2
Describe the changes
in the product lines.
Para. 3
Give the reason for
the price increases and describe them.
Para. 4
Stress that the high
quality of your products and service is unchanged.
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Comments
This is a reasoned announcement of a price increase.
The impact is softened by telling the client that some lines are not affected
and by stressing continued quality.
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Alternative Phrases
Line 1 We have completely redesigned our range
of
Line 3 washing machines.
Line 4 . . . the prices of all our products . .
.
Line 4 ... we have maintained the high quality
of our
Line 9 consumer durables . .
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