Plumbing Trades Directory
2 Mill Hill, London, UK
Telephone 46356 Fax 65748 Telex 49876
PLUTA
7 June 1996
Laroche et cie SA 44 Rue du Port Calais
France
Dear Sirs,
Thank you for your business. You are currently
represented in our directory. This is the only directory of its kind which
reaches all companies in the building and construction industry in the UK.
Advertising in our directory was a wise move on your part.
We are currently compiling a new edition of the
directory which will be published in April 1995. The new edition will be
expanded to include major manufacturers of plumbing equipment in the European
Community.
For proper coverage in the directory, you ought to
appear in more than one category. If you do opt for a multiple listing, you
will be able to buy space in additional categories at half price.
You can be assured that the new edition will be on
the desks of all the major decision makers in the building and hardware
trades.
Please complete the enclosed form and return it with
the appropriate fee.
Thanks again for your business.
Yours faithfully,
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Useful phrases
Line 5
We are currently
compiling a new edition of...
Line 8
For proper coverage .
. .
Line 9
If you do opt for. . .
you will be able to . . .
Line 11
You can be assured
that. .
Line 13
Please complete the
enclosed form and return it with the appropriate fee.
Notes
Para. 1
Thank the client for
his business and describe the circulation of the directory.
Para. 2
Write about the new
edition and the plans for wider circulation.
Para. 3
Encourage the client
to take more space.
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Comment
The letter has two main purposes. The first is to
keep the client's business. The second is to try to sell more advertising
space. To achieve these aims, the letter stresses the wider circulation of
the new edition, the importance of the people who will receive it and the
usefulness of multiple listing.
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Alternative Phrases
Line 1 At the moment you are listed . . .
Line 5 We are putting together . . .
Line 6 Coverage in the new edition will be
increased... .
Line 9 If you decide on a multiple entry . . .
Line 11 We can assure you that. . .
Line 13 . . . and enclose the correct fee.
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