44 Western Road Highbury London UK
Telephone 47888 Fax 43897
Interiors Ltd
Dear Mr Legrand,
Thank you for your letter of 2 November. We are
delighted to hear that you are so pleased with the refurbishment of your
hotel.
As you know, in our line of .work, we depend on good
reports about our projects to win further business. Our clients always shop
around and look for references before committing themselves.
With your permission, we would like to use your hotel
as a reference when we discuss similar refurbishments in the hotel industry.
Would you agree to our suggesting that future clients should call you?
It would also be most helpful if we could
occasionally bring a client to look at your hotel. We would, of course, stay
overnight at least.
I'll call you next week to hear your reaction. Thanks
again for you kind words.
Yours sincerely,
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Useful phrases
Line 1
We are delighted to
hear that . . .
Line 3
We depend on good
reports about our projects to win further business.
Line 6
With your permission,
we would like to use ... as a reference.
Line 9
It would be most
helpful if
Notes
Para. 1
Acknowledge the
letter. Thank the client for his praise.
Para. 2
Mention the need for
references in your business.
Para. 3
Ask the client if he
is willing to act as a referee.
Para. 4
Hold out the promise
of business for the client if he cooperates.
Para. 5
Urge a reply and
express again your gratitude
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Comments
The
letter takes advantage of a satisfied reaction from a client to attempt to
recruit a referee. The writer is astute in that he indicates that the referee
will be rewarded with extra^ business. It is important to offer some kind of
incentive when asking for a favor of this kind.
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Alternative Phrases
Line 1 We are pleased . . .
Line 3 . . . in our profession, . . .
Line 4 Our clients always consider their
options . . .
Line 7 ... similar projects . . .
Line 7 Could we suggest that prospective
clients call you?
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