An invitation to a trade show booth

Crown Toys pic 33 Regent Street, London, UK Telephone 37465 Dear Mr Binks, Many thanks for your letter and enclosures of 12 September. We were very interested to hear that you are looking for an UK distributor for your teaching aids. We would like to invite you to visit our booth, no. 46, at next month's London Toy Fair at Earl s Court which starts on 2 October If you would like to set up an appointment during non-exhibit hall hours please call me I can arrange for our senior staff to be present at the meeting. We are familiar with your excellent products and 1 am optimistic that we can devise a mutually beneficial arrangement for a UK launch. We look forward to hearing from you. Yours sincerely,		Useful phrases Line 1 Many thanks for your letter and enclosures of Line 4 We would like to invite you to visit our Line 8 We are familiar with your excellent products . . . Line 8 I am optimistic that we can devise a mutually beneficial arrangement . . . Notes Para. 1 Identify the enquiry. Para. 2 Express your interest. Para. 3 Extend the invitation with details. Para. 4 Invite the recipient to make an appointment. Para. 5 & 6 End with a friendly message.
Comments This is a friendly businesslike response which will keep the negotiation process going. The letter makes it clear that the distributor is very interested in the proposal and makes a concrete proposal for the next stage of negotiations.	Alternative Phrases Line 4      Would you like to visit -. . ? Line 6      It you would like to arrange an appointment . . . Line 8      We know of your excellent products