Mr Martin Crown Managing Director
Crown Toys pic 33
Regent Street London,
UK
Dear Mr Crown,
At the beginn ng of this month I attended the Harrogate Toy Fair While
there I had an interesting conversation with Mr Douglas Gage of Edutoys pic
about selecting an agency for our teaching aids.
Douglas described your dynamic sales force and innovative approach to
marketing. He attributed his own company's success to your excellent
distribution network which has served him for several years.
We need an organization like yours to launch our products in the UK.
Our teaching aids cover the whole field of primary education in all
subjects. Our patented 'Matrix' math apparatus is particularly successful.
You may have reservations about American teaching aids suiting your
market. This is not a problem since we have a complete range of British
English versions.
enclose an illustrated catalogue of our British English editions for
your information. Please let me have your reactions to the material.
shall be in London during the first two weeks of October Perhaps we
could arrange a meeting to discuss our proposal.
Yours sincerely,
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Useful phrases
Line 1
I had an interesting
conversation with
Line 4
. . . your dynamic
sales force and innovative approach to marketing
Line 5
your excellent
distribution network
Line 7
We need an
organization like yours to launch
Line 12
Please let me have
your reactions to
Line 14
Perhaps we could
arrange a meeting to discuss our proposal.
Notes
Para. 1
Identify the contact.
Para. 2
Report what you
learned from the contact.
Para. 3
State your
requirement.
Para. 4
Describe your product
line.
Para. 5
Foresee any objections
and clarify them.
Para. 6
Refer to the
enclosures.
Para. 7
Suggest a meeting if
necessary
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Comments
This is a friendly
approach, which should please the recipient. All the necessary information is
given and possible problems foreseen.
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Alternative Phrases
Line 1 ... I
went to the Harrogate . .
Line 2 about choosing an agency
Line 4 your energetic sales force and imaginative
approach to
Line 10 You
may have doubts if being suitable for
Line 12
Please find enclosed
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