Using a reference to establish contact

Mr Martin Crown Managing Director Crown Toys pic 33 Regent Street London, UK Dear Mr Crown, At the beginn ng of this month I attended the Harrogate Toy Fair While there I had an interesting conversation with Mr Douglas Gage of Edutoys pic about selecting an agency for our teaching aids. Douglas described your dynamic sales force and innovative approach to marketing. He attributed his own company's success to your excellent distribution network which has served him for several years. We need an organization like yours to launch our products in the UK. Our teaching aids cover the whole field of primary education in all subjects. Our patented 'Matrix' math apparatus is particularly successful. You may have reservations about American teaching aids suiting your market. This is not a problem since we have a complete range of British English versions. enclose an illustrated catalogue of our British English editions for your information. Please let me have your reactions to the material. shall be in London during the first two weeks of October Perhaps we could arrange a meeting to discuss our proposal. Yours sincerely,		Useful phrases Line 1 I had an interesting conversation with Line 4 . . . your dynamic sales force and innovative approach to marketing Line 5 your excellent distribution network Line 7 We need an organization like yours to launch Line 12 Please let me have your reactions to Line 14 Perhaps we could arrange a meeting to discuss our proposal. Notes Para. 1 Identify the contact. Para. 2 Report what you learned from the contact. Para. 3 State your requirement. Para. 4 Describe your product line. Para. 5 Foresee any objections and clarify them. Para. 6 Refer to the enclosures. Para. 7 Suggest a meeting if necessary
Comments This is a friendly approach, which should please the recipient. All the necessary information is given and possible problems foreseen.	Alternative Phrases Line 1 ... I went to the Harrogate . . Line 2  about choosing an agency Line 4  your energetic sales force and imaginative approach to Line 10 You may have doubts if being suitable for Line 12 Please find enclosed