Making a voluntary offer

Lion Batteries Corporation
First Industrial Estate Guangzhou
Guangdong China
Telephone 64677 Fax 54833
Dear Ms. Roy,
This time last year you placed an order tor Type BS362 12-volt sealed batteries. This is a discontinued line which we had on offer at the time.
We now have a similar product on offer, Type CN233. It occurs to us that you might be interested. A descriptive leaflet is enclosed.
We have a stock o1 950 of Type CN233 which we are selling off at GB£28 each.
We can offer a quantity discount of up to 15%, but we are prepared to give 20% discount for an offer to buy the complete stock.
We are giving you this opportunity in view of your previous order. We would appreciate a prompt reply, since we will put the offer out in the event of your not being interested.
Yours sincerely,

Useful phrases
Line 1
This is a discontinued line
Line 3
We now have a similar product on offer, . . .
Line 4
A descriptive leaflet is enclosed.
Line 6
We can offer a quantity discount of up to . . .
Line 8
We are giving you this opportunity in view of .
Line 8
We would appreciate a prompt reply, since we .
Notes
Para. 1-2
State the subject of the voluntary offer. Give the 1 reason why you are making it.
Para. 3-4
Break the details of the discounts into separate paragraphs for easy reading.
Para. 5
Make it clear that the offer is not open for long. Other people will be interested.

Comments
A voluntary offer is put out without first having had an inquiry. Companies do this when they want to move a particular product or range quickly. It is a form of advertising. The company will probably send the same offer to other companies.

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Alternative Phrases
Line 1      A year ago . . .
Line 1      We discontinued the line and had it on offer . .
Line 3      We believe you . . .
Line 4      We enclose a descriptive leaflet.
Line 6      . . we are willing to give . . .
Line 8      We are making this offer because of. . .







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